Wine performance

A practical review of wine list structure, usability, pricing and sales opportunity.

A focused first step for wine-led venues where the list has value but could work harder commercially.

Common problems.

Typical range: NZD 300-750

  • The list is strong but guests need more guidance
  • By-the-glass progression is unclear
  • Premium wines are not moving confidently
  • Pairing or selling language is underdeveloped

Who it is for

  • Restaurants, wine bars, boutique hotels and premium bistros
  • Venues where wine is commercially important
  • Teams needing clearer list logic and sales cues

What is included

  • Wine list structure and usability review
  • By-the-glass and premium progression observations
  • Pricing, GP and pairing-language opportunities
  • Practical recommendations for staff confidence

Typical outcomes

  • Clearer wine list logic
  • Better guest usability
  • Stronger premium sales opportunities
  • Upgrade path into beverage strategy or ongoing wine support

Next step.

Send the venue name, website and the main issue you want to improve. Giulio will suggest the smallest useful first step.

Enquire about Wine List Review